THE PROJECT | Event identity and wedding bundle design.

THE PROCESS | a. The direction chosen was titled Boogie Nights and Dancing Queens; an ideal choice for the intimate garden ceremony and vibrant disco reception.

The color scheme was designed to reflect warm California sunsets, with deep teal and mint incorporated for deliberate emphasis.

The gradient, stars, and mirror ball were crafted in monochromatic tones as classic motifs of the 1970s, serving as background influences for the event. The contemporary design styles of the contour line icons were included for more intentional highlights on the programs, napkins, and cocktail menus.

The Save-the-Date was created digitally and sent via Paperless Post, while the vellum and paper invitations were mailed out. Instead of RSVP cards, guests were directed to the wedding website through a QR code to confirm their attendance.

Signage for the weekend featured markers from the main entrance to the ceremony, seating chart directions, and the audio message table, each referencing a disco song lyric.

At the ceremony, each seat included a paper program fan outlining the order of events and introducing the wedding party, and at the reception, each place setting featured a guest’s name card, a personalized menu, a meal choice indicator for the service staff, and a disco cup with a thank-you note.

Throughout the rest of the night, guests enjoyed customized cocktails, matchbook party favors, and a bespoke photobooth.

Signage in order of appearance:

Digital Save the Date
delivered to guest emails via Paperless Post

Invitation Set
5” x 7”
Invitation - printed white ink on vellum,
RSVP Card - printed on cardstock

Welcome sign
24” x 36”
wrapped canvas

Program Fans
5.75” in diameter

Signature Cocktail Menus
5’ x 7’
printed on cardstock, metal silver frame

Cocktail Napkins
5” x 5”

Seating Chart sign
24” x 36”
wrapped canvas

Name Cards
2”x 3.5”
handwritten on cardstock

Table Numbers
3” x 5.5”
cut-out vinyl on cardstock

Dinner Menus
4.25” x 10”
printed on cardstock

Thank You Tags
2.5” in diameter
printed on cardstock

Audio Guestbook sign
8” x 10”
printed on cardstock

Matchbooks
1.5” x 2.25”
printed on adhesive

PhotoBooth Strips
2” x 6” 

THE PROJECT | Brand identity, stationery, signage, programs and welcome packages for a three day wedding weekend.

THE PROCESS | From the Friday night rehearsal dinner to the Sunday morning brunch, the entire celebration was held at Puh’tok in the Pines, a summer camp retreat in Monkton, Maryland.

The couple wanted to create an emblem for the weekend, and lean into the ‘summer camp’ theme within the unique venue. My first task was using a screenshot as inspiration to create this identity.

The bride is an avid reader and postcard writer, she loves Jane Austen novels and the entire Hobbit and Lord of the Rings series, and if she could visit any moment in time, it would be Woodstock ‘69. I presented three directions with a drafted emblem, typeface groups, and icons for use throughout the weekend’s printed work.

The direction chosen was titled It’s Giving Me Jane Austen; a modern interpretation of Regency and Georgian era themes. I chose fine-line flower illustrations with minimal copper strokes in geometric shapes, organic calligraphy paired with literature-inspired typefaces.

Once the style direction was decided, the color palette was expanded and more flower illustrations were brought in as design elements.

The Save-the-Date was designed as a postcard, so that the bride could begin as a host by inviting each guest with a individual postcard to visit the wedding website, and end by leaving each and every guest their own personal thank you note as a seat card. In lieu of RSVP cards, guests were invited to the wedding website in the form of a QR code, to provide responses on attendance.

Signage for the weekend included markers from the main roads, outside each lodging, and hanging tapestries throughout the ceremony and reception grounds.

Guests were first directed to the camp office, where they would pick up their emblem-stamped welcome bags. Each bag included water and snacks, lodging assignments, a camp map, a flashlight and a weekend program with fun facts, FAQs, event agendas.

Apropos-quotes from the Baltimore-native Edgar Allan Poe and the Shire-native Bilbo Baggins were snuck in throughout the signs and programs.

Signage in order of appearance:

‘H x M’ emblem (right), full name wordmark (left)

Save the Date postcards
4” x 6”
printed on post card-stock

Invitations and envelopes
5” x 7”
printed on card-stock, with copper foil

Welcome Folder contents:
- Programs
- Room Assignments
- Camp Map
- Flashlight
5” x 7”, 3.5” x 2”
printed on card-stock

Entrance Banners
2.5’ x 10’
paper on wood

Ceremony Banners
2.5’ x 10’
paper on wood

Cocktail Menu
8” x 10”
cardstock, copper wood frame

Situation Room sign
2.5’ x 3’
paper on wood

THE PROJECT | My father’s parents were both children of Irish immigrants. Throughout her lifetime, my paternal grandmother kept track of her ancestry, and in marrying my grandfather began gathering information about his heritage as well. Before she passed, she shared her notes with me, and with help from Ancestry, I was able to pull together remaining data to create a cohesive infographic of the Long family tree.

Created Using Ancestry dot com and inkjet printed on archival paper

Designed Using Adobe Illustrator, InDesign and Photoshop

When December 2022

Instinet TECHWeek

THE PROJECT | Introducing TECHWeek: A virtual technology conference focused on innovation and idea sharing. Instinet hosts a weeklong series of Teach-Ins, Panels, and Interactive Workshops that were open to all staff, all around the globe. The agenda runs through an entire week, with opportunities to attend sessions in all time zones.

Each session is recorded and accessible for future viewing on the company internal website. Attendees use the interactive schedule to ‘request access’ to register for any session. They then receive an Outlook invitation to each event with Zoom information.

THE PROCESS | This is an annual internal event, which meant an opportunity to try compelling visuals and testing graphic elements in new ways. Pulled from a previous event, the circular shape produces a clockwise movement, while creating a sub-branded separation.

The colors from the Instinet brand were chosen to maintain a sense of brightness without the bold saturation of each becoming heavy.

Fractal imagery is used in light grays on white-papers and select Instinet-hosted events. I deepened the contrast on the imagery to develop vivid backgrounds and space for knockout copy.

Event Branding Designed Using Adobe Illustrator, Adobe Photoshop

Templated Invitations Designed Using Adobe Illustrator, Adobe Photoshop

When November 2022

Logo

Invitations/templates

Zoom backgrounds

Event schedule

Presentation templates

THE CLIENT | Instinet’s Workflow Solutions division, the branch that develops and maintains platforms for workflow operations within the fintech industry.

THE REQUEST | A product sheet on Instinet’s aggregation capabilities, to interest brokers as prospective clients.

THE PROCESS | The document includes details of how accounts are integrated, well-regulated and maintained.

Designed Using Adobe Illustrator, Adobe InDesign

When January 2021

THE PROJECT | I had the honor of creating the signage for my close friends’ beautiful wedding in Kaneohe, Hawaii.

The illustrations are of the Tī Leaf in a lei form, nodding to the Hawaiian tradition of gifting leis for celebrations. Maile ti leaf leis symbolize appreciation, admiration, and respect.

THE PROCESS | Keeping close to the stunning natural settings (and honestly just trying to stay out of the way of the gorgeous views) my type choices were unique yet understated, to direct the guests when needed but not to distract.

The illustrations are of the Tī Leaf in a lei form, nodding to the Hawaiian tradition of gifting leis for celebrations. Maile ti leaf leis symbolize appreciation, admiration, and respect.

Designed Using Adobe Illustrator, Adobe Photoshop, Adobe InDesign

When December 2021

Signage in order of appearance:

‘Aloha’ Welcome Ceremony Sign
24” x 36”
printed canvas

‘Please take a seat’ Ceremony Sign
24” x 36”
printed canvas

Ring Bearer Carrying Sign
15” x 6.5”
acrylic on wood

Welcome Reception Sign
24” x 36”
printed canvas

Cocktail Menu
8” x 10”
card-stock, wood frame

Seating Chart
30” x 40”
printed canvas

Table Number Signs
4” x 6”
card-stock, wood frame

custom Chair Signs for the Grooms
6.5” x 15”
acrylic on wood

Dinner Menu
4.25” x 11”
card-stock

Dessert Table Sign
8” x 10”
card-stock, wood-grain frame

Social Media Signs
card-stock, wood-grain frame

THE REQUEST | An identity and branding elements for The Inspire Network, a reboot of the Instinet Social Responsibility Committee, with a goal of turning it into a new global employee network.

The Inspire Network

Philanthropy | Inclusion | Responsibility | Environment

THE PROCESS | Still living within the Instinet brand, each department features a signature color and chevron pattern indicative to its meanings and intentions.

Designed Using Adobe Illustrator

When August 2021

THE CLIENT | Instinet | DealMatch is a new electronic private investment platform that connects dealer and potential investors to deals matched to their objectives.

THE REQUEST | To create an identity, brand guidelines, a co-branded lockup, style sheets and templates, and a welcoming gift for members.

THE PROCESS | The team (myself operating as designer, with a project manager and Chief Marketing Officer as creative director), developed a branding guide and style sheets for the platform. After the initial buildout of the DealMatch brand, the ‘Marquee Member’ VIP experience was created. The Marquee Members will receive the custom created set of playing cards. I was responsible for the formation of the card designs and the chevron incorporation into each card suit. The cards and packaging were further expanded upon by an outside agency.

Designed Using Adobe Illustrator

When March 2021

THE CLIENT | Instinet BlockCross is a liquidity venue that creates opportunities to execute large trades efficiently and anonymously, which in turn minimizes market impact.

THE PROJECT | Each month, the venue produces brag-worthy statistics. The BlockCross sales team provides numbers, and I collaborate with my department copywriter on titles. From there I develop the visual for each monthly posting.

Designed Using Adobe Illustrator, Adobe Photoshop, Adobe InDesign

When 2020, 2021, 2022

THE CLIENT | Instinet is a proud sponsor of MarketsMedia’s financial trading and technology awards series, the Markets Choice Awards.

THE PROJECT | As sponsors of the awards series and direct sponsors of the Positive Change awards, Instinet branding teams up with MarketsMedia to produce eye-catching backgrounds and interesting branding moments throughout the page. I imagined the overall concepts for the event pages, as well as executing the creation and delivery of the graphics.

Designed Using Adobe Illustrator, Adobe Photoshop, Adobe InDesign

When 2020, 2021, 2022

The EVENT | AM Tech Day is a conference organized by the Agefi Newspaper, dedicated to the impact of new technologies in the Asset management industry. Attendees of this annual event include high-level speakers (IT, Tech and Practitioners) and key individuals in the asset management industry. Held at the Euronext Paris building, the banners are hung in front of the main entrance to welcome attendees to the event.

THE REQUEST | As sponsors, Instinet has the opportunity to create welcome signage to the event.

THE PROCESS | Each year, the direction of the signage is related to an aspect of our current advertising and messaging.

Designed Using Adobe Illustrator, Adobe InDesign

When 2019, 2020, 2021

The EVENT | So many client events are held on a golf course. This year Instinet decided on a more relaxing conference room in the form of the Guerlain Spa at the Plaza Hotel.

THE REQUEST | The event called for email invitations for traders to send to their clients to collect RSVPs and provide further details. Related materials includes a giveaway that speaks to the Instinet message of constant innovation - the FOREO LUNA.

THE PROCESS | For the background imagery, I searched for serene themes with organic shapes. I designed the type to imitate the winding movements in the background, utilizing the trend of modern ligature.

Designed Using Adobe Illustrator, Adobe Photoshop.

When March 2019

The PROJECT | These slides tell the illustrative story of Instinet’s Analytics suite. Instinet Analytics is a package of workflow solution platforms that gives companies the tools to measure and analyze trading strategies and tactics.

THE PROCESS | Featuring the Instinet brand’s style of narrative headlines and uncluttered descriptions, the content and graphic elements aim to visually continue the clear and meaningful messaging.

Designed Using Adobe Illustrator, Adobe Photoshop, Microsoft Powerpoint

When May 2020

THE PROJECT | Each December, the Instinet Holiday party has been a fun reprieve and celebration for the end of the year. The theme in 2018 was ‘Winter Carnival’.

THE PROCESS | The letters making up the signage were hand drawn then flowed into Illustrator and turned into vector art. The snowflakes were created as vectors as well, and the animated videos were created in Powerpoint.

Designed Using Adobe Illustrator, Adobe Photoshop, Adobe InDesign

When November 2018

Event Poster
11” x 17”

Welcome Reception Sign
48’ x 72’

Way-finding Pull-up Banner
33” x 81”

Event Activities
48’ x 72’

“The vision to lead.
The capabilities to perform.”

The chevron is a symbol of two arrow shapes facing to the right, reiterating Instinet’s brand voice of ‘practical innovation’.

In my time at Instinet, my challenge has been to maintain the brand’s visual identity while consistently updating established graphic elements. The chevron has evolved from its use as an icon; to various weights as graphic elements, color and photographic treatments as backgrounds, and illustrative approaches to the figure’s shape.

Designed Using Adobe Illustrator, Adobe Photoshop

When 2018, 2019, 2020, 2022

THE CLIENT | Avon Free Public Library

THE REQUEST | A logo design for AvonCon® 2018, the Avon Free Public Library’s annual all-ages celebration of comics and graphic novels. The event’s motif in 2018 was “Twisted Tales”. I illustrated simple figures from classic fairytales (dragons, gold, ivy) around the established wordmark.

THE PROCESS | I illustrated simple figures from classic fairytales (gold, ivy) around the established wordmark.

Designed Using Adobe Illustrator.

When November 2017

THE PROCESS | I have a habit of writing down quotes that I come across in books and on social media. In my spare time I like to illustrate those that resonate with me, and practice various type designs by hand.

Created Using marker, pen, pencil on paper, 5” x 7”

When 2016 - 2022

Type Design + Illustration

Adobe Illustrator

April 2018

THE PROJECT | Many of my tasks throughout my time at T. Rowe Price involved maintaining the brand, and updating documents from the retired brand elements to updated colors and themes. My goal in this task was to update the document to the newer design elements while maintaining the same layout structure as the original document.

Designed Using Adobe Illustrator, Adobe Photoshop, Adobe InDesign

When 2016

THE PROJECT | Part of my T. Rowe Price work involved developing pitchbooks for salespeople to take into their pitch meetings. The design standards varied from fully TRP branded, co-marketed branding, and white-label branding. I often referenced company brand guidelines to accurately apply formatting in each branding standards.

Designed Using Adobe Illustrator, Adobe Photoshop, Microsoft Powerpoint

When February 2017

THE PROJECT | This document accurately demonstrates many of the elements found in the T. Rowe Price brand guidelines; text weights, charts, call-outs, etc. Provided with copy and chart files, I was able to maintain page numbers and required spacing.

Designed Using Adobe Illustrator, Adobe Photoshop, Adobe InDesign

When 2017

THE PROCESS | A playful and fun mood behind this design, painted onto a sweatshirt and worn to the 2017 Women’s March on Washington.

Created Using Textile paint on cotton (sweatshirt).

Designed Using Adobe Illustrator

When January 2017

THE REQUEST | Kings is a drinking game using a standard playing card deck, with each card number deciding a different game rule. Kings has always an easy go-to game, but there is always a delay in which the rules of the game are debated, and everyone has a different idea of what certain cards ruled as. I developed the concept of this card set as a means to solve that inevitable problem.

THE PROCESS | I went through each step, and noted the most important aspects of playing the game successfully. The suits aren’t used in the game and were therefore included as layered background elements, with the numbers or letters being most integral at the forefront. The rules are then clearly stated in the space below. I sketched the Kings wordmark by hand, then moved to Illustrator. The card layouts were completed in InDesign.

Designed Using Adobe Illustrator.
Ordered on makeplayingcards.com.

When February 2014

THE PROJECT | Futura and Linotype Didot are both strong and unique typefaces, each able to be utilized in a wide variety of concepts. These two posters provide a historical overview and highlight anatomical features that make these types so distinctive. These posters use the negative space to create a tense frame against the red and black text.

Created Using inkjet printed on archival paper

Designed Using Adobe InDesign

When November 2011

THE CLIENT | NH, a professional based in media broadcasting and journalism, located in the San Francisco area.

THE REQUEST | A logo for professional use as a producer working in the journalism and media industries.

THE PROCESS | For this project, I was inspired by the type styles used in title sequences from 90’s early 00’s television (Will & Grace, Ally McBeal, Fraiser). I studied static screenshots of the animated sequences, and worked with N and H to capture some tension in the overlap at center and highlight negative space by the Didon typeface.

Designed Using Adobe Illustrator

When July 2012